Part of the Kerry Campaign's turnaround certainly has to do with his PR people emphasizing his service in Vietnam. They are deterimined to have Americans see him as a fighter. Check out these excerpts from his speech:
I make you this pledge: I have only just begun to
fight. In the months and years ahead, I pledge that I will be
fighting for you and for all Americans across this country...
I ask you to go to JohnKerry.com and join us as we
fight to change America and move this country forward.
This
fight is about real people all across our country who wonder whether or not our government is prepared to stand up and
fight for them rather than those who have the money and the power. It's a
fight for people like Elizabeth Hendricks[sp?] from Des Moines...
And I ask you to join me in continuing this
fight. And in New Hampshire I ask people to join me in
fighting for people like John and Maryann Knowles[sp?] of Hudson, N.H....
We came from behind and we came for the
fight.
He could probably ease up on the fight stuff a
teensy little bit.
Fight Club