Mocking the World since 2003

Monday, January 12, 2004

Thos Gangstas at the New York Times Get Down with the Blingage 

For those of you who want to brush up on your hip-hop marketing, don't bother with The Source or some other industry magazine. Instead, you can turn to your friends at the New York Times for a careful breakdown of new hip-hop PR. In an article entitled "Sweeten the Image, Hold the Bling-Bling" the Times' covers the change in marketing strategies of hip-hop stars. They survey such issues as the 50 Cent/Ja Rule feud, Diddy running the City, and of course the age-old classic of Dre, Snoop, and Death Row. See the following example of the Times discussing 50 Cent's multi-faceted persona:

"On the song '21 Questions' he even plays up his tender side. 'I love you like a fat kid loves cake,' he says to a paramour who stands by him while he is in prison."

While I am fairly sure that 50 does not know the meaning of paramour, it's a nice little article. And it's always fun when the Times gets down with the urban youth.
Fo' Shizzle.

Go Shorty, It's Your Birthday

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