This weekend a streaker managed to skate onto the ice
at the World Figure Skating Championships. Ron Bensimhon, 30, from Montreal, moved across the ice in a tutu with the words GoldenPalace.com
written across his chest. Golden Palace is the gambling website behind the Super Bowl sprint made by world famous streaker Mark Roberts. This weekend's incident appears to be the twelfth streaker the website has used for marketing purposes. Standard Deviance has to wonder whether advertised streaking actually results in higher sales. Surely it gets the website a lot of free press (including this post), but will people who see some naked guy running across a field really think "Hmmm, I really want to gamble online"? Well, either way it is funny. Mr. Bensimhon looks fabulous in his polka-dot tights.